When Zach bought iPhones for his parents and added them to his AT&T plan, someone made a mistake. One of the new phones became the primary line on the account, Zach’s phone became one of the secondary lines, and this messed up his ability to upgrade to a shiny new iPhone of his own so he could FaceTime video conference just like his super-cool parents. Only that’s not how things work at AT&T Wireless. Zach was told that no one in the entire company has the power to fix this error. Not the customer service reps. Not the managers. Not the CEO. Not even the combined forces of Seal Team Six and the ghost of Steve Jobs could undo this error committed by a single authorized AT&T dealer employee somewhere in the Western United States.