When the word “all” appears in an ad, are you supposed to take it literally? That’s a good question, and it’s an important question when it comes to how Walgreens advertises its Balance Rewards program. The store’s marketing claims that “all” prescriptions are part of Balance Rewards, but that is not true. [More]
Yesterday was a special event for loyal customers of makeup retailer Sephora who have accumulated points in the retailer’s loyalty program, where unusually fabulous rewards came out. The company hyped the event for days in e-mails and on its social media pages, then was apparently surprised when a large number of customers were ready to pounce on the rewards, and most of them left disappointed. Update: Sephora has promised to do something for these customers, but can’t say what and will get back to them in two weeks. Or in September. [More]
I carry a lot of store loyalty cards around. I have a separate wallet for them. I have five different cards just for different pet stores. “Another loyalty card” is not something that America seems to need. Yet last month, American Express introduced a loyalty program called Plenti, which promises to let you accumulate points on purchases at different retailers and other businesses. The problem is that the rewards aren’t as flexible as the card’s ad campaigns imply. [More]
Guy received an invitation from Staples to take a survey. Surveys can be tedious and not very fun, but five bucks is five bucks. He followed the link and completed what he calls a “long, redundant, poorly designed survey.” He kept going because there was a check for him at the end. Then he reached the end, and learned that there would be no reward for him. [More]
eBay Bucks is a rewards and loyalty program meant to keep buyers shopping on eBay and using PayPal to pay for their purchases. Seems like a nice idea: lots of stores have loyalty programs. Shoppers and sellers alike are angry at eBay, though, after learning about some big changes to the program that begin in the first quarter of 2014. [More]
Jonathan has a Sony Rewards credit card with Capital One, and tried to use his accumulated points to buy an AV receiver, Sony’s “deal of the week,” from the rewards site. There’s a special price this week for members, only 24,000 points. Great! Jonathan has that many points! Only the site won’t let him (or anyone) buy the item for the advertised sale price.