unnatural selections

‘Natural’ Is A Meaningless Marketing Term When Applied To Food

‘Natural’ Is A Meaningless Marketing Term When Applied To Food

One of the many labels that you’ll see on food at your local food-buying store is “natural.” What marketers want you to think is that “natural” products lack artificial flavor or color additives or preservatives, and maybe even that they’re made with organic ingredients. What it actually means is that the product says “natural” on the label, and that label is probably in shades of tan and light green. [More]