A certain segment of consumers have been clamoring for years for cable distributors to break up the monolithic, 300-channel bundle into a la carte offerings. For those who don’t watch sports, the logic goes, why pay for ESPN? Why pay for TLC if you don’t watch reality TV, or CNN if you don’t give a damn about news?
For those TV viewers who perhaps only want cable service when their favorite shows are on, say Game of Thrones or if you’re struggling with the meaning of city life in your mid-20s, Girls, it kind of stinks to buy an entire cable package. So if HBO does end up cutting the cord and offering a standalone broadband service, plenty of customers will have reason to celebrate. [More]