There are many ways to be insincere, but a surefire method if you want to destroy any shred of goodwill toward others you’ve just expressed on social media? Follow it up with a pitch for your business. Unfortunately, as in past tragedies, some brands still don’t understand that when something like the bombings in Boston happen, it’s time to zip it up.
After getting annoyed at how internet provider RCN kept tweeting about a Chicago-based promotion that he didn’t feel was relevant to people like himself who are outside Chicago, Mark sent a grumpy tweet to RCN. It was replied to with a robotic response that makes it look like the person didn’t even read his tweet, they just wanted him to take the conversation off Twitter. This is in the vein of what I talked about with “Twitter Company Reps Who Talk Big But Can’t Actually Do Anything” and it is a total Twitter fail.