trying a new strategy

The Caldor Rainbow

Toys ‘R’ Us Hopes Playrooms & Augmented Reality Stations Will Bring Customers Back

If Toys ‘R’ Us is going to survive its recent bankruptcy filing and prevent a domino effect of debt throughout the toy industry, the retailer will need to get shoppers into stores and buying things. The company is hoping that making its stores more interactive for customers — including try-before-you-buy playrooms — will help put it back on the path to solvency. [More]