Following the lead of Kraft, Nestlé, Panera, Subway, Pizza Hut and Taco Bell and other food-focused companies that have recently decided to ditch artificial ingredients, General Mills says it’s getting rid of artificial flavors and colors from all of its cereal lines.
It’s not just the wacky, colorful cereal commercials that are aimed at convincing children they must eat Frosted Flakes or Cocoa Puffs, a new study says the boxes themselves are designed to commune directly with kids’ souls. And what is the window to the soul? The eyes. The characters are making eye contact with kids. [More]
Crafty cereal makers may weasel out of their promise to stop advertising junk food to audiences under 12 by fudging serving size information. Eleven cereal makers last week set the threshold for products advertised to children at 12 grams of sugar per serving. According to the New York Times’ original coverage, many cereal makers are already “trying to reformulate the foods to meet nutritional guidelines.” Why reformulate when you can change the labels?