trademark dilution

Retronaut and Lidl

Kroger Goes To War With Lidl Over Similar Sounding Store-Brand Products

Lidl, the discount grocery chain from Germany that is not Aldi, recently opened its first U.S. stores in a handful of states. But not everyone is rolling out the welcome wagon. The nation’s largest supermarket chain is accusing the newcomer of trying to copycat its store-brand line of products. [More]