Target wants to track your every move while shopping at its stores. Or at least that seems to be the gist behind the retailers’ new test of transmitters – known as beacons – that link to shoppers’ smartphones through the company’s app, sending coupons, deals, product recommendations and recipes based on their location inside the big box store. [More]
Tracking Your Every Move
FCC Wants First-Responders To Know Exactly Where 911 Calls Are Coming From
By 2.21.14
No one wants to be in a position where calling 911 is necessary, but if the situation does occur we’d all like to think first-responders could easily find us. But that’s just not the case now that more consumers are using cell phones to make emergency calls. Especially when those calls are being made indoors, out of the view of GPS satellites. [More]
Identity Theft: Could It Be Your GPS’ Fault? Probably Not, But Maybe
By 1.9.14
Is your GPS stealing your identity? It might seem far-fetched, but some privacy advocacy groups are concerned that companies tracking consumers’ location data could put you at risk. [More]
