JeepersMedia

5 Things We Learned About LEGO’s Boy & Girl Lines

While some toy companies are giving up on long-held preconceptions about gender-specific products, LEGO has gone the other way. Shedding its gender-neutral past, the company now makes toys specifically targeted at either girls or boys. These products have no shortage of critics, but LEGO says it has good reasons for the separate product lines. [More]

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Toy Company Legal Battle Shows Cabbage Patch Kids Still Prompting Fights

Long gone are the days of parents tussling it out in toy store aisles over Cabbage Patch Dolls, those squish-faced darlings of the early ’80s, but there are still people willing to duke it out in the name of the doll. This time, they’re toy companies, and they’re fighting each other in court. [More]

(tomtom4388)

Maker Of Super-Powerful Desktop Magnets Must Recall Pieces, Provide Refunds

Nearly four years after federal regulators dealt a swift blow to the makers of super-powerful desktop magnetic toys Buckyballs, filing a lawsuit against the company and persuading retailers to stop selling the dangerous toys, a Colorado-based company has been ordered to recall similarly powerful magnets that can cause fatal injuries when swallowed.  [More]

Children’s Ad Group Wants To Make Sure Kids Don’t Use Girl Scouts Cookie Oven Without An Adult

Children’s Ad Group Wants To Make Sure Kids Don’t Use Girl Scouts Cookie Oven Without An Adult

While it’s all well and good for kids to feel like they’re the master of their own miniature kitchen tools, the maker of the Girl Scouts Cookie Oven says it will change its advertising to clearly show that parents have to be around to supervise when youngsters are using the toy. [More]

(Actev Motors)

Toy Electric Cars Let Kids Zoom Around While Parents Take Control From Afar

There are a few reasons why parents might choose not to buy their kids a go-kart, thus dashing the child’s dreams of roaming the neighborhood at high speed, unfettered by the wishes of pesky adults: it’s a pricey toy, and parents don’t necessarily want to give their kids something they could potentially drive into traffic or somewhere else unsafe. A few things have changed since I last wished for my own set of wheels, as I saw at the North American International Toy Fair in New York City this week, while others have remained pretty much the same. [More]

(creating in the dark)

Ohio Company Sells Etch A Sketch Rights To Canadian Toymaker

The company behind the toy that has been teaching children about the impermanence of the human condition for more than 50 years has decided to shake things up and sell the rights to make Etch A Sketch to a Canadian toymaker. [More]

Target Launches Gender-Neutral Home Decor For Kids

Target Launches Gender-Neutral Home Decor For Kids

Target’s gender-neutral approach to children’s toys is seeping into other aspects of the retailer’s business. Over the weekend the big box store unveiled a new brand of kids’ home decor that comes without boy or girl designations.  [More]

Security Flaw In Fisher Price “Smart Toys” Could Have Left Info For Children, Parents Vulnerable

Security Flaw In Fisher Price “Smart Toys” Could Have Left Info For Children, Parents Vulnerable

Once upon a time, teddy bears were simple, cute, cuddly friends for youngsters. Today, the seemingly benign toys can talk, hold a conversation, and give away your personal information. Or at least that’s what security experts are saying about the Smart Toy stuffed bear from Fisher Price.
[More]

Barbie Dolls Finally Getting More Realistic Curves

Barbie Dolls Finally Getting More Realistic Curves

For decades, Mattel’s famous line of Barbie dolls has been heavily criticized for perpetuating an unrealistic and unobtainable image of the female figure. And for some reason, the dolls’ feet were perma-slanted so that Barbie had to wear heels all the time. But today Mattel has announced that Barbie will come in a variety of sizes and skin tones. [More]

Toys “R” Us & Babies “R” Us Offering Discounts For Return Of Potentially Dangerous Products

Toys “R” Us & Babies “R” Us Offering Discounts For Return Of Potentially Dangerous Products

Each year manufacturers and federal safety regulators initiate safety recalls for a number of baby- and child-focused products. One major retailer wants to ensure you’ve rid your home of these potentially dangerous items by offering discounts if you trade in the goods for new ones.   [More]

LEGO Will No Longer Ask You Why You’re Buying An Actual Ton Of Bricks

LEGO Will No Longer Ask You Why You’re Buying An Actual Ton Of Bricks

If you’ve got a plan to build a life-sized statue of Aaron Rodgers or Jeff Goldblum in your backyard, you’ll no longer have to explain to LEGO why you’re buying so many bricks. The company says it’s reversing its policy on bulk purchases, and won’t ask customers what their intentions are when they buy a bunch of LEGO pieces at once. [More]

Dreams Really Do Come True: You Can Now Make A LEGO Head In Your Own Image

Dreams Really Do Come True: You Can Now Make A LEGO Head In Your Own Image

Playing with LEGO when I was a kid was great, because my friends and I could build the houses — nay! castles! — of our dreams and fill them with all the things kids want in a dream home (huge pool, ice cream parlor, cat ranch, etc.). There was only one problem: none of the little barrel-headed figurines I had to act out those childhood fantasies looked remotely like me. That is no longer an obstacle to fun times. [More]

30 Online Retailers Agree To Stop Selling Toy Guns That Look Like The Real Thing To New York Residents

30 Online Retailers Agree To Stop Selling Toy Guns That Look Like The Real Thing To New York Residents

After an investigation by New York Attorney General Eric Schneiderman, a long list of online retailers that sold authentic-looking toy guns through Amazon.com have now agreed to stop peddling the toys to state residents. [More]

Toys ‘R’ Us Tries Bold Experiment In Actually Stocking Toys

Toys ‘R’ Us Tries Bold Experiment In Actually Stocking Toys

Shoppers visit a store called Toys ‘R’ Us because they’re looking for toys, and because they want those toys immediately. Otherwise, wouldn’t they shop online? Yet for the last few years, Toys ‘R’ Us has considered an item “in stock” if they have only three on the shelf, losing out on sales when they didn’t have items that shoppers wanted. [More]

Eavesdropping Barbie Brings Home The Win For Worst Toy Of The Year

Eavesdropping Barbie Brings Home The Win For Worst Toy Of The Year

Here’s to hoping Hello Barbie has cleared off a spot in the Dream Home’s trophy case for a dubious honor: the eavesdropping doll that got privacy advocates talking — and not in a good way — has topped all other nominees for Worst Toy of The Year and will be taking home the win. [More]

"Я" forever. (Coyoty)

Toys ‘R’ Us Closing 110,000-Square-Foot NYC Flagship Store At End Of The Year

This will be the last holiday shopping season for the Toys ‘R’ Us flagship location in Manhattan, as the retailer plans to leave its 110,000-square-foot mega-store at the end of the month.  [More]

If You Buy Your Kids “Bunchems” For Christmas, Maybe Get Them A Shower Cap Too

If You Buy Your Kids “Bunchems” For Christmas, Maybe Get Them A Shower Cap Too

An in-demand toy for this holiday season has really got into kids’ heads — or rather, onto their heads, where they can remain for quite some time as parents struggle to free them from youngsters’ hair. [More]

Eavesdropping Barbie, Books About Famous Brands, Bratz Selfie Sticks Lead List Of Year’s Crassest Toys

Eavesdropping Barbie, Books About Famous Brands, Bratz Selfie Sticks Lead List Of Year’s Crassest Toys

Not all toys are equal; just ask those ungrateful children who will throw a tantrum on Christmas morning for getting a GoBot instead of a Transformer (wait — that was me). But some kid-targeted products cross the line from being blah to being truly terrifying. [More]