What do clean water, locally sourced labels and certified organic products have in common? Tough one, right? They are all thing consumer are willing to pay more money for in order to feel as if they’ve made a difference in the world. [More]
Toms
Toms Expands One-For-One Business Model To Include Coffee, Clean Water
By 3.13.14
If you’re familiar with Toms Shoes, you know that for every pair of shoes purchased from the company, it provides a pair for needy children. So what about the company’s newest venture into coffee? For every bag of coffee purchased the company will donate a bag of grounds to the caffeine-deprived? Not quite. [More]
