The future of Disney merchandising will hit a lot more demographics than the mostly kid-oriented stuff of today, if Disney has any say over it. Disney has already angered theater chains by shortening the theatrical release window on its new movie-like product Alice in Wonderland, cutting into theaters’ profit models in order to bump up the DVD release date. But CNBC notes that it’s also launching the “most wide-ranging array of consumer products ever” for a Disney flick–and that includes thousand dollar necklaces, nail polish, and dresses that cost as much as $600.
Would you like your morning coffee with a side of Domo-kun? In one of those odd twists of globalization and marketing synergy, the mascot of Japanese public television network NHK has found his way onto 99 cent cups of coffee and special Slurpee cups at 7-Eleven stores in the United States.