In yet another example of how badly brands want to cater to — and get the business of — younger consumers, Tic Tac is introducing its first major product innovation in seven years: Flavors that change as they dissolve in your mouth, because millennials just cannot stand being bored, nope, not for one second.
Tic Tac Introduces New Flavors That Change As They Dissolve, Because Millennials Can’t Stand Being Bored
We roll our eyes at instructions on totally mundane objects. “I’m an adult,” a hypothetical person might say. “I know how to strike a match.” Or inflate a balloon. Or apply shampoo to my head. Maybe the ordinary person isn’t as smart as we’d like to think, though. There are millions of boxes of Tic-Tacs circulating out there right this minute, but most people have no idea how to actually dispense the tiny torpedoes of freshness.