90% Off An Imaginary Price Is Not A Sale

90% Off An Imaginary Price Is Not A Sale

Paul Michael at Wise Bread thought that he had found a great deal on throw pillows at his local Hobby Lobby store. Signs advertised ninety percent off! Imagine that, a $50 fancy throw pillow for only five bucks! It was only when he looked closer that he noticed that the “original” prices were surprisingly high for mass-produced pillows: about $90 to $120. Research online showed similar pillows from the same company for sale for around half that. Just what was going on here?