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Luiz Yassuda

Toys ‘R’ Us Sells FAO Schwarz Brand For Undisclosed Sum

Last summer, Toys ‘R’ Us closed the last physical store in the FAO Schwarz brand. That cut the legacy of a venerable retail brand down to only a section on the Toys ‘R’ Us website, with its former retail space becoming a flagship store for sporting goods brand Under Armour. Now, the same firm that makes toys and gadgets for Sharper Image, Animal Planet, Smithsonian, and Discovery Kids has purchased the brand. [More]