It’s been a while since we’ve had a good bankruptcy rumor floating around. Jezebel says thong superstore American Apparel is just asking for it: “[The retailer] has experienced declining year-on-year same-store sales in every month for which the company has made records available since February, 2009.”
It’s a familiar story: company offers free item. The promotion goes viral and appears on deal sites, as well as the world’s greatest consumer blog. Company runs out of the free item and shuts down the promotion. That’s what B. says happened when
she signed up for American Apparel’s e-mail list to get a free thong. SHe signed up, and then the company ended the promotion after the fact, perhaps hoping that customers wouldn’t notice. Update: American Apparel contacted us, and B. now has replacement thongs.