theme park outposts

Joel

Disney Testing Immersive Theme Park Infomercials In Some Stores

The majority of Americans don’t live within driving distance of a Disney theme park, but they do live within driving distance of a mall. That’s why Disney is experimenting with a new store concept in six of its 340 mall stores. A central feature of these stores is a large video screen where aspiring Mouseketeers can watch a live feed of the daily parade down Disneyland’s Main Street. [More]