Clothier North Face has reached an out-of-court settlement with parody vestment maker “South Butt.” Once again, comedy wins!
the south butt
“South Butt,” sued by North Face for trademark infringement, has filed a delightfully nyah-nyah answer to the apparel maker’s legal claims. While North Face asserts that South Butt is sewing confusion and mistake among consumers, and deceiving them, the parody company, intent on a 1st Amendment defense, insists that that “the consuming public is well aware of the difference between a face and a butt.” The rest of the fun filing, inside…
Is The North Face‘s near total overpriced puffy jacket dominance threatened by an 18-year-old college student who sells parody t-shirts, fleece jackets and shorts? Apparently!