One of the most common reasons someone might be tempted to purchase counterfeit product is price — fakes are likely to be much cheaper than the real thing, hence the appeal. So the choice by popular musician Taylor Swift to fight back against counterfeits by selling $60 T-shirts is well, a bit of a head scratcher.
the real thing
Taylor Swift Fighting Counterfeit Products By Partnering With Chinese Companies To Sell $60 Branded T-Shirts
For the first time since 1925, Coca-Cola has moved its secret recipe out of a bank vault, and put it on display in the company’s World of Coca-Cola museum in Atlanta. But “on display” doesn’t exactly mean visible, since the exhibit includes its own vault, which is about all visitors will be able to see.
“What, Consumerist?! Nooo!” I hear you yelling at the screen after reading the title of this post. “I find Mexican Coca-Cola vastly superior. My sweet tooth is too sensitive! My palate is too refined!” That’s probably what the participants in a blind taste test for Serious Eats said, too. But tasters didn’t prefer the fine, refrescotaste of Mexican Coke. They liked one of two things: American coke poured from a glass bottle (even if they never saw the bottle), or American Coke that they were led to believe was Mexican Coke.