the poochie of department stores

(Adam Fagen)

Macy’s Opens A Bargainless Basement Store Targeting Millennials

Filene’s Basement started its existence as the literal basement of the Filene’s department store, with fewer amenities but lower prices. Now the Filene’s Basement brand is back (online) and Macy’s is trying out a basement concept of its own, but it’s not for bargain-hunters. It’s for the younger half of the Millennial generation, who are currently in high school or in their twenties. [More]