Though the legal battle between broadcasters and Dish Network over the satellite provider’s Hopper DVR — which completely skips the ad breaks on recorded, prime-time network programming — is far from over, Dish pulled out an important victory yesterday when a federal appeals panel decided not to issue a preliminary injunction against the Hopper service. [More]
As was predicted when Dish Network announced its Hopper DVR would allow users to skip commercials on recorded prime-time network TV shows, the so-called “holy grail for TV viewers” has ended up in court, with both sides racing to sue each other.
Yesterday, Dish Network unveiled a new feature on its Hopper DVRs called Auto Hop, which allows customers to completely skip over ad breaks on certain prime-time network programs. The company’s CEO has already touted this as “the Holy Grail of television viewers,” but we’re wondering if that might be overstating the case a little bit.