Most of us are used to mobile companies clinging tightly to every precious bit and byte of data like a dragon hoards gold. Unlimited data plans were everywhere for a while, then went away, and then kinda sorta came back but not really. This week, AT&T has announced two big changes that will work to free up “bonus” data for their subscribers. One is harmless and maybe even good, but the other could have big, negative repercussions for mobile internet use.
All commercial businesses are in it to make a dollar, but they go about it in so many different ways. Some retailers (and airlines, banks, hotels, food services, etc.) see the customer as a money sponge from which they can — and should — wring every cent through consumer-antagonizing fees and policies. And on the other end of the spectrum are companies that keep their customers happy and coming back with policies that favor the consumer.