Wouldn’t it be fun to be in the boardroom meetings at big corporations when they’re brainstorming names with whatever consultants they’ve hired to insure a big impact? We’d have been stifling giggles if Kraft had let us in on the process of naming their snack spinoff business Mondelez. You know, like Condaleeza, without the “ah” sound.
that’s a mouthful
By March 21, 2012