targeting the decision maker

JCPenney Testing Appliance Sales By Creating An “Emotional Connection” With Women

JCPenney Testing Appliance Sales By Creating An “Emotional Connection” With Women

Nearly 30 years after JCPenney discontinued selling ovens, refrigerators, washers, and the like, the retailer is once again dipping its toes into the appliance business, this time with a focus on targeting female shoppers.  [More]