Target CEO Brian Cornell came from the food business, having worked for companies like Safeway, Sam’s Club, and PepsiCo before joining the big-box discounter in 2014. Since then, he’s been working to make groceries at Target better, experimenting with delivery and more fresh and minimally processed food instead of cans and snacks. For example, there’s this nice selection of ground beef that Michael wanted to buy, which is even on sale this week. No… wait a minute, that’s not right. [More]
Welcome to Target! The normal rules of logic do not apply here, and addition and subtraction also work differently, so you need to evaluate all price tags and signs that say “Sale” or even “Clearance” carefully. Are you up to the challenge? Then you can shop at Target. Congratulations. Here is your first assignment: help reader Bill figure out how much this bottle of Oxi Clean costs. [More]
Like many Americans, I like to shop at Target. However, walking inside the friendly red doors means that shoppers must accept that they’re entering a different reality. Inside the Target Reality Vortex, numbers have no meaning, and ordinary retail logic doesn’t hold up.
Shopping there is easier once you’ve accepted this, but our readers still send us pictures from Target’s reality vortex. [More]
What does “clearance” mean? Usually, it means that a retailer needs to get items off the shelves, and they’ve lowered the price by a little bit or by a lot. Usually, though, the plan is to lower the price so people are more likely to walk out of the store with that item. Unless you’re at Target, apparently. [More]
Perhaps Target’s goal is to simplify our lives, reducing the number of boxes that we have to carry out of their stores. Probably not, though. There is no logic behind Target math, but at least now they’ll price match to a store with more logical pricing. [More]
Pricing errors happen. That’s a fact of retail. What we’ve never been able to understand, though, is why they happen so often at Target, and why that store tends to make the same errors over and over: specifically, pricing items so you pay more when you buy in bulk, and posting “sale” signs with higher prices than the original price. [More]
Target is a discount store, but also a strange and mystical place where Doritos are refrigerated, sale items are simultaneously 50% off and free, and customers are notified when something isn’t on sale. As a Consumerist reader, Erin knew to look out for Target’s strange version of reality, and was able to get an item for the lower shelf tag price rather than the higher “sale” price. [More]
Bulk buying is good. When you buy multiple food pouches that come in a single box, for example, it makes life easier for cashiers and maybe for you when you unload your groceries. That’s what Jared thought when he went to buy some baby food pouches at Target. [More]
Target is a popular and successful retail chain, which has somehow managed to spread nationwide and woo customers in spite of its poor grasp of math. Here’s yet another example of Target Math, a special way of calculating sale prices and promotions that isn’t unique to Target, but for some reason turns up on their shelves very, very often. [More]
Silly Justin: he thought that because Target advertised two different promotions for the Wii U he bought, he would get to take advantage of both of them. Nope. He learned that he could have $25 off or $10 off, but not both. [More]
Target is a successful retailer, which is impressive considering the company’s collective poor grasp of math. Reader Mireille was shopping for diapers there and spotted an interesting deal on diapers. If customers bought two boxes and paid $2.50 above the listed price on the shelf tag for each, they would get a $5 gift card. Wait, what? [More]
Erika was shopping at Target when she took a step in the wrong direction and ended up in an alternate reality. Or maybe entering a Target store is an alternate reality, where the Doritos are chilled and numbers have no meaning. [More]
Steve was shopping at Target when he noticed something that stopped him cold. The Doritos were refrigerated, in a case alongside cheese and fresh ground meat.
Is this yet another strange new variety of Doritos, or a strange new habit of Target’s? [More]
Usually, buying in bulk saves you money. Buying a larger container or multi-pack boosts sales numbers and lowers prices for consumers. This makes perfect sense…until it doesn’t. Just ask these readers, who had to give a few seconds of serious thought to the pricing of their personal care items while shopping recently. [More]