taking it seriously

WHO Is Taking WHAT Seriously?

WHO Is Taking WHAT Seriously?

Again and again, apologetic public statements by company spokespeople feature the phrase, “taking it seriously,” or a variant thereof. Are all these companies really taking things as seriously as they say? Or is “taking it seriously” seen as an all-purpose incantation from the PR grimoire that magically erases away wrongdoing? A sort of “disaster ketchup?” Since we always like to see the good in humanity, we’ll refrain from passing judgment, and instead offer up eight recent iterations of the phrase so you can decide for yourselves.