Company Wants To Beam TV Ads To Mobile Devices So You’ll Be Forced To Pay Attention

Hey, you. Yeah, you, the one with the audacity to be playing Sugar Smashers or looking at the weather on your phone/tablet while the commercials are on. You need to be paying attention, and so ads on TV should be beamed directly to your phone and/or tablet to make sure you are. Well, that’s according to one company’s nightmarish vision of our TV-watching future, at least. [More]


Good news: Apple is extending MobileMe subscriptions by an additional 60 days to make up for the recent problems with the service. The extension applies to all subscribers with an active account as of August 19th. Apple granted a 30 day extension a few weeks ago.[InformationWeek]