A reminder to any bloggers who like free stuff, and companies working on exciting new Internet marketing strategies: the Federal Trade Commission is watching you, so keep to their guidelines that dictate bloggers must disclose any compensation that they receive for posting about or reviewing a product. While they didn’t take any action against clothing retailer Ann Taylor for offering gift cards to bloggers who posted about a new collection, the scrutiny was an important message in itself.
TechCrunch canned a teen intern for asking for a MacBook Air in order to do a post about a Startup, Inquisitr reports, pointing out the site’s founder and co-editor Michael Arrington throws the kid under the bus, hardly acknowledging the lack of managerial oversight that made the practice possible.
Beginning tomorrow morning, drug companies will stop peppering doctors’ offices with branded pens, bandages, tongue depressors, stethoscopes, calipers, mugs, prescription pads, soap dispensers, and t-shirts.
My husband and I were at the Cubs/Brewers game at Wrigley Field last night. At the door we were surprised to be given WaMu promotional string backpack/bags. This was in addition to the announced promotion, Carlos Zambrano bobbleheads.