Every year it feels like we allow our jaws to drop in shock at the price of a 30-second Super Bowl ad slot and yet every year the price to do so just keeps climbing. This year it’ll cost advertisers somewhere around a cool $4 million or even more to dazzle viewers with the best commercials they can come up with. That’s a record price — and in some cases, it’ll cost even more. [More]
Bringing in travelers from afar, or even just other cities, has proved that anyone is vulnerable to diseases during large events. And what’s bigger than the Super Bowl? Unfortunately for this year’s host state, Indiana is in the midst of battling a major measles outbreak after the big game between the Giants and the Patriots.
Last year, people around the country cheered Chrysler’s ad touting the phoenix-like rebirth of Detroit and American automakers. But it’s an election year, so the car company’s most recent TV spot, featuring Mr. Grizzle himself, Clint Eastwood, has been attacked by some as being propaganda for the Obama administration.
The price of a 30-second ad slot during the Super Bowl goes up every year. In 2012, ad time is going for $3,500,000 per spot, or $116,666.67 per second. But maybe everyone involved is looking at this wrong. Maybe the eyeballs of the nation and the free publicity that comes along with buying a slot during the game are worth more than that, and networks should truly let the market decide.
We know you don’t want to look up the Super Bowl commercials on the Internet the day after, that’s how dedicated you are to viewing each and every one when they air, but please, for the love of your urinary tract, don’t forget to get up and pee at some point.
During last year’s Super Bowl, Best Buy tried to use not-at-all-a-flash-in-the-pan teen star Justin Bieber and slurring punchline Ozzy Osbourne in a failed attempt to announce its Buy Back upsell program that we’ve barely heard about since. For this Sunday’s big ad the retailer, inspired by the death of Steve Jobs and the fact that people seemed to like him, has turned to tech innovators to convince customers it’s not just a showroom for Amazon and Newegg.
If your social circle converges on your house to watch the best commercials of the year and the obligatory football that plays out in between, the burden to host a Super Bowl party can ravage your budget like University of Arizona product Rob Gronkowski does hapless secondaries. But you can cut corners here and there to trim costs without letting your frugality show.
At last year’s Super Bowl in Dallas, 3,200 ticket-holding fans were denied the chance to take their seats because some seating was deemed unsafe. The league offered the displaced fans some make-good of options, including entry to this year’s game in Indianapolis. Only 246 of the bumped ticketholders took the NFL up on its deal to attend.
Breaking news: Going to the most anticipated game in the NFL season isn’t going to come cheap. Once you’re over the shock, you should know that if you’re still trying to get tickets to this year’s Super Bowl in Indiana, they’ll cost you anywhere from about $2,800 to about $,3600.
The countdown to Super Bowl XLVI has begun, and while you’re gearing up to cheer on either the NY Giants or the New England Patriots (may we suggest a color palette of red, white and blue?) the Better Business Bureau is reminding football fans to avoid being sacked by knock-off team jerseys, counterfeit memorabilia, and phony game tickets.
Not in front of the TV? No problem for those watching this year’s Super Bowl if you’ve got a computer with an Internet connection or certain mobile phones — Super Bowl XLVI will be streamed online for the first time ever, the NFL announced today.
Last year, some suit at Best Buy tried to tantalize shoppers by saying that the company’s super-secret Super Bowl ad would revolutionize retailing. And with the help of some savvy Consumerist readers, we not only spoiled their surprise by revealing the details of its Buy Back program weeks ahead of time, we also rained on their parade by showing you could actually lose money on the deal. Now Best Buy is set to launch something new at the next Super Bowl and being equally cagey about the details.
Reader Brian has made an amazing discovery. The clothing company Casual Male XL exists in a heartwarming yet incredibly boring alternate universe where there is no victor in the Super Bowl. Everybody wins!
Well we never saw this coming — okay just kidding, really we saw this coming as soon as these ads aired: Groupon has decided to stop airing the controversial commercials they debuted during the Super Bowl, which played on organizations in need asking for help to promote their coupons for various businesses.