Although the championship game is played out on the field, every year the Super Bowl provides another chance for intense competition in the form of advertising one-uppery. This showdown will be no different: after Hyundai announced it would film its Super Bowl ad during the game and air it directly after, Snickers says it will air the first live ad in the history of the NFL championship. [More]
Every year, the NFL’s championship game not only pits the two best teams in the league against each other, but it sends advertisers scrambling to come up with the newest, best, most-buzzed about commercials they can air during the big event. This year, Hyundai has decided not to film its ad ahead of time, and will instead wait to roll cameras while the game is happening. [More]
Last night, in the middle of ads for opioid-induced constipation and prescription drugs to relieve diarrhea, Quicken Loans dropped an ad bomb that magically transported viewers — however briefly — back to the mortgage-fueled glory days of 2004, when every part-time wedding photographer owned three houses and had credit cards with six-figure spending limits. [More]
It’s been a year since we first got wind of the Taco Bell “Quesalupa” — or as Conan O’Brien put it, the “case of lupus” — and 11 months since the company began testing the vaguely taco-like object (complete with a soft, cheese-stuffed shell) in Dayton, Ohio. Now it looks like the Bell is set to unleash this menu item nationwide. [More]
Not too many ads from the most recent Super Bowl will be remembered years from now, perhaps with the exception of the Nationwide insurance commercial that was instantly dubbed the “dead boy” ad by the Internet, because… well, the star of the spot is an adorable moppet who also happens to be dead. Now the Nationwide exec who signed off the infamous commercial has stepped down from his top-level job at the insurance giant. [More]
If you were still paying attention after the first quarter of Sunday’s Super Bowl, and not in the kitchen preparing or gorging on snacks, you might have seen one of the few mildly amusing ads to air during the game. It featured a RadioShack being dismantled by various ’80s icons and emerging from the ashes as a relevant store that doesn’t just sell batteries and cables you can get much cheaper online. Well, according to a new report, the first part of that ad will soon be coming true for hundreds of Shack locations, except it won’t be Cliff Clavin and Hulk Hogan clearing the shelves. [More]
In 2011, Best Buy joined the exclusive club of Super Bowl advertisers to promote a buy-back program (which we spoiled weeks in advance) that has all but vanished. Last year, it hired a roster of tech biggies to bolster its image as a knowledgeable electronics retailer — and was greeted by chirping crickets. [More]
Every year it feels like we allow our jaws to drop in shock at the price of a 30-second Super Bowl ad slot and yet every year the price to do so just keeps climbing. This year it’ll cost advertisers somewhere around a cool $4 million or even more to dazzle viewers with the best commercials they can come up with. That’s a record price — and in some cases, it’ll cost even more. [More]
The price of a 30-second ad slot during the Super Bowl goes up every year. In 2012, ad time is going for $3,500,000 per spot, or $116,666.67 per second. But maybe everyone involved is looking at this wrong. Maybe the eyeballs of the nation and the free publicity that comes along with buying a slot during the game are worth more than that, and networks should truly let the market decide.
Groupon spent several million dollars offending a lot of people last night with a series of Super Bowl ads that started off as philanthropic pitches, then quickly segued into how you could get a great deal on the endangered entity with a Groupon. The online backlash was immediate and left many viewers wondering if Kenneth Cole was moonlighting as a Groupon ad copywriter.
For some (me), the best part of the show on Sunday will be the ads. But now I don’t even need to suffer through a sport that stole its name from an already established and much better game, which you know as soccer, because Adfreak has got the goods on the Super Bowl ad spots, with 21 teasers and full ads. Darth Volkswagen is already an early contender for best of the night, and first place in my heart: