steven the dell dude


Ten Years Later, Maybe The ‘You’re Getting A Dell’ Dude Can Save Dell

Some of our younger readers may not recall the “Dude, you’re getting a Dell” television spots where an extremely knowledgeable college-aged guy intervenes during shopping trips to talk parents into buying Dell PCs for their kids. The spots ran from 2000 to 2003, and were pretty memorable. (Memorable enough that readers still refer to them, ten years on, when complaining to us about Dell.) As Dell’s sales and reputation have fallen, they’re considering going private, and even Microsoft might invest. But maybe there’s another solution to the company’s woe’s. Bring back the Dell Dude. [More]