Back in 2009, Starbucks had an interesting marketing idea: open stores with different concepts that were not, in fact, Starbucks. The idea didn’t really take off, but there’s one stealth Starbucks still in business, and they’re serving up a variation on pumpkin spice that probably won’t be a Twinkies flavor or mass-produced egg nog anytime soon. [More]
stealth starbucks
Starbucks Decides To Be Starbucks Again
By 1.10.11
Back in the summer of 2009, Starbucks began a strange experiment: caffeine dispensaries that were Starbucks-owned and operated, but had different branding and were decorated similarly to other neighborhood businesses. Like the coffee shops your neighborhood had before Starbucks came along. This is a sad month for the experiment, though: the first stealth Starbucks, 15th Ave. Coffee and Tea in Seattle, is closing at the end of January. It will become just another Starbucks. [More]
