Add this to the Consumerist toolbelt: Star Raids. If a company is pissing off a bunch of customers and refuses to change some aspect of their product, some consumers are finding it effective to band together and thrash the product’s rating. An avalanche of “zero” ratings can make a ratings score plummet, and turn away potential customers. The fall-off in sales will definitely grab their attention.
By Ben Popken January 22, 2009