ESPN is, by far, the most expensive single channel on most cable customers’ basic cable bill, responsible for more than $5/month, with some industry analysts putting an approximately $8/month price tag on ESPN and ESPN 2 together. While it’s long been considered a basic cable must-have, millions of Americans have been dropping their pay-TV packages altogether, and recent surveys show that ESPN wouldn’t be a part of many folks’ ideal a la carte cable menu, meaning not everyone has a desperate need for ESPN. So, could cable companies hold on to their customers by lowering rates in exchange for saying goodbye to the 24-hour sports channel? [More]
