Whereas it used to feel like you couldn’t turn around at Victoria’s Secret without facing a wall of pushup bras, the company is now focused on a different kind of pushup — the sort you do while exercising and wearing a sports bra. [More]
sports bras
Female Athletes Beware: Your Boobs Are Your Own Worst Enemy
By 3.4.13 — Updated: 3.5.13
You don’t need to tell me twice––or even once, really––that for many women who are “blessed” with a lot of mammary tissue, finding a good sports bra is a challenge. I’ve been on that hunt since approximately 1994. This ad campaign from UK lingerie retailer Nod & Wink sets out to be a saucy and funny ad for sports bras, but ultimately ends up haunting and sort of sad. [More]
Research Shows The Ideal Sports Bra Has Not Been Invented
By 8.20.10
You know sports bras stink, and now there’s science to support it. [More]
