Last week, Niantic, the company behind the wildly popular Pokémon Go app, unveiled its first sponsored partnership with McDonald’s in Japan, turning the country’s fast food restaurants into PokéStops where players can purchase items for their characters. While there currently aren’t any sponsored stops stateside, one group is trying to get ahead of the Poké-ball, urging the game maker not to deliver personalized ads to kids based on PokéStops and gyms at retail locations. [More]
Sure, sometimes breaking up might be hard to do, but it always helps when you’ve got another suitor lined up to take your former flame’s place. Such is the arrangement for the National Football League, which announced today that it’s ending its relationship with General Motors and hooking up with Hyundai. [More]
Imagine giving public transit directions to your urban home in the future. “Oh, yeah, you take the Target Red Line, transfer at Comcast Station to the Apple Gray Line headed Fox Sports Westbound, and finally get off at Taco Bell Station.” Seem crazy? Well, you have to name transit stations something, and both Metra and the Chicago Transit Authority are exploring the idea of selling naming rights to stations. They’re not the first city to do this. [More]
Cash-strapped art museums across the country are turning to an unlikely source for new exhibitions: Banks. According to a story in the New York Times, Bank of America, Chase, and a number of other global entities have put together traveling art exhibits and are offering them to museums across the country.