UPDATE: Ralph Lauren has joined Speedo USA in announcing that it will no longer sponsor Olympic swimmer Ryan Lochte. [More]
Sure, sometimes breaking up might be hard to do, but it always helps when you’ve got another suitor lined up to take your former flame’s place. Such is the arrangement for the National Football League, which announced today that it’s ending its relationship with General Motors and hooking up with Hyundai.
Pairs of Beats by Dre headphones have showed up on many of the coolest ears on the planet, because it’s good for the brand to put them there. Lady Gaga and Justin Bieber have even had their own branded earbuds. (You might not think Bieber is cool, but his name does sell stuff to tween girls.) Getting the cans on to the heads of pro athletes is also key, which is why a wonderfully sneaky guerilla campaign began with the company slipping headphones to some highly visible Olympic athletes off-campus…despite Panasonic spending nine figures to be an official electronics sponsor of the Games. The International Olympic Committee is not thrilled with the good doctor.
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