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Track How Customers Move Around Real-Life Malls With The ‘Physical Cookie’

Track How Customers Move Around Real-Life Malls With The ‘Physical Cookie’

Cookies are small files that websites store on your computer so they can identify and remember you. They can do useful things, like keep you signed in to a site, or annoying things, like make what seems like every ad bar across the entire Internet show you ankle boots after just one Zappos search. What if that technology could follow you into real life? [More]