The next time you go shopping for a new HDTV, keep in mind that the brightness and contrast settings don’t adjust brightness and contrast, and most of the fancier-sounding image quality controls don’t do anything except possibly degrade the image. Also, motion blur in live video is largely imaginary, which is good because advertised response times are highly exaggerated. And hey, that impressive “dynamic contrast ratio” the manufacturer is crowing about? Most of the extra contrasty goodness happens when there’s no image on the screen.
By May 24, 2010