Anyone who’s ever broken a handful of uncooked pasta over a pot of boiling water, only to find noodle shards flying all over the kitchen might wonder why the darn noodles refuse to simply break in half. So why does dry pasta shatter into more than two pieces when you bend it, to the frustration of many a home cook? Science is here to explain.
Me me me me, that’s what product development and marketing is all about these days. Give people individual experiences, let them customize, and choice choice choice. It didn’t used to be that way.