A segment of consumers has for many years been begging for an unbundled, à la carte option for programming. That future is now taking its first shambling steps into our homes — only, it’s happening through the magic of the internet, and not in pay-TV subscriptions. But right now, we are in a particularly turbulent time for sorting out the rules of what is and isn’t allowed when it comes to giving preferential treatment to certain services. While the virtual ink is still drying on the brand-new, not-yet-implemented open internet rule, new players in the field of over-the-top internet TV are already trying to see just how far that rule bends. [More]
