Although the championship game is played out on the field, every year the Super Bowl provides another chance for intense competition in the form of advertising one-uppery. This showdown will be no different: after Hyundai announced it would film its Super Bowl ad during the game and air it directly after, Snickers says it will air the first live ad in the history of the NFL championship. [More]
U.S. candy maker Mars has issued a recall in 55 countries over concerns that some candy bars and other sweet treats might contain an ingredient that isn’t nutty, nougaty, chocolatey, or otherwise delicious: plastic bits. [More]
Food allergies can be a life-threatening condition, which is why the maker of Dove candies has recalled a winter-themed assortment of chocolates available only from one nationwide food retailer and distributed to 35 states. Which nationwide food retailer is that? Mars didn’t bother to include that information, which might have been helpful. [More]
Of all the companies to advocate for alerting consumers to added sugars, the country’s most famous candy maker would be probably be among the least likely. But yesterday, Mars Inc. — the company behind M&M’s, Snickers, Milky Way, and Twix — gave its corporate stamp of approval to the idea of limiting the use of added sugars and labeling those products that contain extra sugar. [More]
There are some things you can bet on it’s that there will always be someone, somewhere who wants chocolate. Unless our future alien overlords deprogram our taste for candy, that makes Mars Inc.’s $270 million factory, its first new factory in 35 years, a pretty safe investment. [More]
Like the wolf in sheep’s clothing or Tony Curtis in Some Like It Hot, putting a different wrapper on something and fooling everyone only works in fictional situations or when trying to trick actual sheep/Marilyn Monroe. U.S. customs agents are trained to catch people trying to hide stuff, which is why coating lumps of methamphetamine in chocolate and dressing them in Snickers wrappers didn’t work out too well for one man accused of trying to smuggle $250,000 worth of the drugs into Japan.
Food producers are starting to run low on soybean and palm oil, amid demand from developing countries like China and India. According to Bloomberg, companies such as Nestle and Unilever, which use oil in everything from mayonnaise to Snickers, will see oil inventories fall by 12% this year. Food prices spiked in September to levels not seen since 2008, when high prices and shortages caused riots in Egypt, Haiti and elsewhere.
Look, there’s nothing really to report here other than lots of people are scared of this commercial, and I’m one of them. That’s clearly what they were going for, so bravo to you, Snickers.