Anyone who doesn’t believe that smell sells has clearly never spent a year living in an apartment immediately above a local gourmet bakery. Who can resist the smell of freshly-baked bread first thing in the morning? Nobody, that’s who. Scent is a powerful trigger.
The Wall Street Journal says that Matrixx, the manufacturer of the allegedly smell-destroying cold remedy Zicam, is defending their product, but also admits that they didn’t share 800 reports of smell loss with the FDA. Despite this, they described the FDA’s warning about Zicam as a “complete surprise.”
He wrote Unilever, inquiring why they can’t, “stick with the products that don’t suck donkey sack?”