smell the love

PepsiCo Thinks Its Drinks Aren’t Smelly Enough, Wants To Add Scent Capsules

PepsiCo Thinks Its Drinks Aren’t Smelly Enough, Wants To Add Scent Capsules

Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, “I would drink so much more of this juice if it smelled even more orange-y”? Probably not, but the folks at PepsiCo are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened. [More]

British Airways To Start Pumping Signature Scent Into Jet
Cabins

British Airways To Start Pumping Signature Scent Into Jet Cabins

How many times have you boarded a plane and thought, “You know what would make this flight even more fun? If there was a signature scent being pumped through the cabin!” Well then maybe you should start flying British Airways, which will reportedly be smelling up their jets in the near future.

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