Meet the “Royal Caribbean Champions,” a group of fifty prolific posters to popular online communities that Royal Caribbean rewards with special access and free cruises in exchange for their frequent and positive commentary. The Champions were outed by their creators, the Customer Insight Group, which boasted on their company blog that the potent group is “regularly leveraged for ongoing marketing initiates. Members of the popular reviewing site Cruise Critic, one of the main targets of the program, are understandably pissed.
UPS told reader Jason to meet their delivery truck at a construction site to pick up a $600 microphone he spent $40 overnighting from New York. Bad Brown aborted its first delivery attempt after being scared off by a menacing buzzer at Jason’s office guarded by five smiling receptionists. When Jason called to find out how he could retrieve his package that night, he was told he could meet the truck en route. He didn’t realize that UPS was about to send him to a construction site. Try to guess if the driver showed up…
For giggles, I stopped into our local CompUSA (Mount Laurel, NJ) to see what amazing deals could be had.