When you’re a child with a very active imagination, the hyperbole of advertising can be very confusing. That’s why some consumers reported a recent ad for shoe brand Skechers to the Children’s Advertising Review Unit, part of the Council of Better Business Bureaus’ self-regulation mechanism for the advertising industry. The ad is misleading, making the shoes look way more fun than they are. [More]
Adidas is suing fellow shoe peddlers Skechers, claiming in a lawsuit filed on Tuesday that Skechers’ “Onix” sneaker rips off the design of its “Stan Smith” shoe. [More]
You’ve seen them on hipsters, your mom, that girl who lived down the hall from you freshman year, maybe you wear them — the point is, Converse’s Chuck Taylor All-Stars, or Chucks, as they’re known by fans, are worn by a whole lot of different kinds of people. Though once the shoe of choice for mainly greasers, nonconformists and athletes, nowadays the sneaker look is appealing to a wide range of people. It’s that popularity that has other companies churning out knock-offs, claims Nike’s Converse in a new lawsuit against 31 companies for allegedly copying the style. [More]
Almost exactly one year after reaching a $40 million settlement with the Federal Trade Commission regarding questionable health benefits attributed to Skechers’ Shape-Ups toning shoes, a U.S. District Court judge has finally signed off on the deal, allowing things to move on to the refund stage. [More]
WARNING: If you want your hope for the future of our children to remain undimmed, you should probably stop reading this. Otherwise, the haunting jingle accompanying the commercial for “Daddy’s Money Secret Wedges” will stomp your vision of a world where everything isn’t focused on image, wealth and material goods into a dark, globby puddle of woe. [More]
Almost a year after Reebok settled with the Federal Trade Commission for $25 million over allegations that it had deceptively advertised its EasyTone sneakers, those checks are finally going out to around 315,000 consumers who registered for refunds.
As we mentioned earlier today, among the many pieces of evidence in the FTC’s $40 million settlement with Skechers over deceptive advertising for the shoe maker’s toning sneakers is one claim about a supposed “independent” clinical study undertaken by a chiropractor — who may not have been totally unbiased in his research.
News flash: you can’t work out by not working out. As we predicted in November, the Federal Trade Commission has settled with shoemaker Skechers over claims that their rounded-bottom Shape-Up shoes helped wearers to tone their lower-body muscles and lose weight. These claims were all over ads and promotional material for the shoes, including an ad that aired during the 2011 Super Bowl.
In September, when we figured out that the Federal Trade Commission was about to announce a mammoth settlement with a major shoe company over deceptive “toning shoe” ads, we guessed it was either Reebok or Skechers. Well, we were right about Reebok and it looks like Skechers is preparing for the possibility that it could end up paying out millions to the FTC.