We love to use wedding imagery when discussing corporate mergers, because it’s a useful metaphor: months of preparation and due diligence lead to a joyous union and (we hope) decades of happiness as life partners. In the case of the acquisition of Zale Corp. by Signet Jewelers Ltd., the comparison is just poor writing, since all companies involved are mall jewelry stores, where Americans buy their wedding bling. [More]
It seems that the only way Brian’s girlfriend could keep the necklace he bought her at Kay Jewelers from breaking is to not wear it, which isn’t really the intended use of a necklace. It has now broken three times in the same spot. He bought an extended warranty, which would have been a good idea if the store would replace the chain instead of repairing it over and over. Instead, he has to turn in the chain and pendant for store credit and buy something else. Why can’t they replace the defective chain and leave Brian the pendant? Because they just can’t.
David bought a charm bracelet from Kay Jewelers last Christmas, and allowed an employee to upsell him to a different type of clasp for an extra $20. After the second time it broke, they tried to exchange the bracelet for one with a sturdier lobster claw clasp, but were denied–Kay would have to refund the difference in price, which they weren’t about to do. A few months later, assuming the bracelet issue was a fluke, David bought his girlfriend a ring at the same Kay store. He presented it to her this Christmas, and one of the diamonds fell out within days. And the charm bracelet broke again. He made another trip to the store to get these two items replaced. Likely his last trip to a Kay store ever.