A sweetener switcharoo happens when a soft drink company swaps out the sweetener that customers are used to and substitutes something else, usually a small amount of a non-caloric sweetener. We’ve previously shared customer outrage when this happened to Seagram’s ginger ale and Sierra Mist, when companies sneaked in small amounts of sucralose (Splenda) and of stevia respectively. Now Sierra Mist maker PepsiCo has changed things up again, rebranding Sierra Mist as Mist TWST, and switching the sweetener out for high fructose corn syrup. [More]
SodaStream recently said it’d be focusing more on sparkling waters than on competing with traditional sodas, but it seems now that even if it did want to beat Big Soda, it’d rather just join’em, instead: after a limited trial run of Pepsi-flavored caps in Florida last year, SodaStream is expanding the partnership to offer the caps filled with Pepsi and Sierra Mist flavors to everyone. [More]
If you’re not a frequent soda drinker and only occasionally pick up a bottle of Sierra Mist, you might get a strange-tasting surprise the next time. PepsiCo has replaced some of the sugar in the beverage with stevia-based sweetener, which reduces the calories but alienates customers who don’t care for the taste of stevia. [More]
For years, Sierra Mist has toiled in the shadow of Sprite. But as we reported last month, PepsiCo is hoping to give the lemon-lime drink a competitive edge by replacing HFCS with real sugar and changing the name to Sierra Mist Natural. In an effort to win people over to their product, PepsiCo plans on giving away at least 10 million cans of the drink to Walmart shoppers this weekend.
Barring the complete outlawing of fizzy drinks, the Coke vs. Pepsi fight will continue to be the main event in pop pugilism. But what about the albino step-siblings of these cola titans — the lemon-lime drinks? These lesser libations — Sprite, Sierra Mist, 7Up — have seen their ad budgets butchered and their sales sink in recent years. But none of them are willing to go down for the count without at least one last left hook.