For retailers that sell the same merchandise in person and online, shipping online orders from stores makes sense. Running out of hot items can mean ending promotions early or disappointing customers by canceling their orders, neither of which is a good idea during the stressful and crucial holiday season. Yet expanding ship-from-store is not as simple as it sounds at first. [More]
ship from store
Most retailers still have a bit of a brick wall between their online and offline presences, and it can create challenges for consumers. To fight that, GameStop has decided to bring a bit of the 21st century to their operation, with a nationwide “ship from store” program.