This Korean infomercial has sat unloved on YouTube for a year and a half, then suddenly galloped to fame this week. It pushes a product meant to simulate the great full-body workout that you get from riding a horse. “Horseback riding,” however, is not the first activity that most viewers think of while watching the product demo.
Our nerdy cousins over at Consumer Reports had their technicians put some “as seen on TV” products to the test as part of yesterday’s edition of the ABC News magazine “20/20.” Among the tested products were two designed to get you in shape (Belly Burner and Shake Weight) and three aimed at making cooking easier (FlavorWave Oven Turbo, Magic Bullet Express, and Ninja Master Prep Professional QB1004). So how did they do?
On Monday, U.S. Customs in Savannah, Georgia intercepted a shipment of 1,783 pieces of counterfeit exercise gear imported from China. The 764 cartons included Shake Weights, Body by Jake, and Total Core. The gear sported counterfeit logos. So not only would you get the normal benefits of a fake exercise product, the fake exercise products themselves were also fake.
The inventor of the Shake Weight is actually a pretty casual guy and in a recent Q&A with Inc. mag he really downplays the innuendo-factor. “it depends how you shake it as well,” says Johann Verheem. “If you do it based on the three exercises that we have laid out, it’s not that suggestive.” See, you’re just doing it wrong, you pervy-pervs.
Not content with their stranglehold on the creepily suggestive fitness equipment market for women, the people behind the Shake Weight are now marketing the same product…for men.